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Campfire Field Notes · Client Retreats
How a German GovTech scale-up took its global team to a Greek seaside in January, turned a budget constraint into a product showcase, and came home with a signed guitar.
The first day brought rain. Then, for the remaining five, the sky cleared completely and stayed that way. For the German contingent in particular, trading a grey Central European winter for crisp Aegean sunshine was reason enough to feel that something good was already underway.
This was Vialytics, a Stuttgart-born SaaS company that has quietly become one of the more interesting things happening in municipal infrastructure. Their core product mounts a smartphone on a garbage truck, lets AI scan the road surface for cracks and potholes as the truck does its rounds, and hands city officials a live, data-rich picture of everything that needs fixing before it gets expensive.
Over 900 municipalities across seven countries now run on their platform. In January 2026, fresh off a $10 million Series A, with teams now operating in Germany, France, and North America, they needed to do something that spreadsheets and Slack cannot: get everyone in a room together.
The room, as it happened, was the Mirage Chalkida in the Evia region of Greece, set against the backdrop of Mount Dirfys, a peak the hotel owner compares to Mount Fuji for its distinctive silhouette and winter snowcap.
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The Geocaching Solution
In a brainstorming session between the client's organisation team and Campfire, someone asked an obvious question: what does Vialytics actually do? It maps terrain. It tracks assets. It turns geography into data.
Within that conversation, the answer to the activity problem materialised. The team built a geocaching game around the resort location using Vialytics' own road-mapping and tracking software. What had started as a budget restriction became, without anyone quite planning it that way, a live product demonstration embedded in an afternoon of play.
The Week Itself
Days were built around the GTM Kickoff, with workshops designed to align the international teams behind a shared commercial direction for the year ahead, and around the Vialytics People Awards, the company's internal recognition ceremony. The theme holding everything together was "Vialytics to the Moon."
The energy was, by all accounts, significant. A recurring detail from those who were there: several members of the core organisation team and at least a few C-level executives sustained themselves throughout the week on a notable volume of sugar-free Red Bull.
Mid-week brought the motto party, unanimously described afterwards as the best one the company had ever thrown. Nobody seemed to need convincing to participate.
The Guitar
A team member strummed and the fire did what fires tend to do. It just so happened that this Vialytics employee was a Grammy award winner in a previous life and his voice captivated the whole group.
Before the group dispersed the next morning, every single participant signed the instrument.
The guitar made the journey back to Germany. It now lives with the company as a permanent object: the Vialytics Company Guitar, carrying the names of everyone who was there on a seaside in Evia in January 2026, when the strategy was set and the year began to feel real.
Planning for the next edition is already underway.
View our other client portfolios
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We hosted our AI Summit with Campfire - nearly 500 attendees - and from start to finish, the experience was outstanding. Ideas, execution, responsiveness, commitment, hands-on effort: everything was exactly how you'd hope it to be. It's such a relief to know you can rely 100% on a team that consistently finds solutions and makes the right calls in the moment.I've worked with a lot of agencies over the years, and Campfire genuinely stood out. The on-site team was warm, professional, and - what I appreciated most - proactive. They didn't just "run" the event; they lived it with us.
We recently used Campfire to host our company IRL in Berlin and honestly couldn't recommend them more highly.Leti and Mari were absolutely exceptional. From the first conversation to the final day of the event, nothing was ever too much hassle — they were organised, responsive, and genuinely went above and beyond at every turn. In all the events we've run as a company, we've never worked with organisers quite like them.The proof is in the results — this was our highest rated IRL yet. If you're looking for an events team who will make you feel like you're their only client, look no further. We'll be back.
Campfire has been worth their weight in gold. I am so grateful for everything they have done for our company retreat. From the first contact, to saying bye at the end of the stay, I know they have been there for us. They’ve been a constant, calm, companion in what could be a stressful and complicated few days.
Campfire organized an outstanding retreat for our company in Sicily, accommodating around 200 participants. Everything was top-notch, from the shuttles to and from the airports to the food, accommodation, workspaces, and even social areas. Letizia and her team were incredibly responsive and practical whenever we had new requests or needed changes throughout the week. This was our second experience working with Campfire, and we hope it won't be our last.
Just came back from a team retreat in Sicily and what can I say, Letizia and Francesca were amazing organisers! Wish it lasted longer and looking forward to many more!
We partnered with Campfire for our company's annual retreat. As a UK-based company, this was the first time the company went abroad for it and finding a partner that could help us sort out all of the details, spoke the local language and plan a truly memorable event was vital to its success. Over several months we worked closely with Letizia and the Campfire team to brainstorm and plan every last detail for the retreat in Italy. They were well organised, great at communication and always reachable when we had any questions. They ensured our team of over 30 were well taken care of at the venue and made sure that every request was handled in a timely manner. They helped us pull off the event beautifully and we definitely recommend them for corporate retreat planning!
Great working with these guys. Letizia and Flo have helped us plan two successful retreats now, always a pleasure. Great attention to detail, brilliant venues and locations. Love the outdoor/nature themed ethos of the company, these folks get it!
All activities during the week where very well planned, our guide was very nice and attentive. She took care of all the things that came along and made our company trip an excellent experience for all of us!
Francesca and Mariona made our company trip to Spain truly exceptional. From the beginning, they were always there to ensure everything ran smoothly and our needs were met – no matter how big or small. Their attention to detail, quick response and friendly approach made the planning process enjoyable. Thanks to their incredible support, the event was a huge success. We couldn’t have asked for better partners and would absolutely recommend them to anyone planning a team event!
We used Campfire for the first time this year, and our annual company offsite turned out to be the best one yet. I had the pleasure of working with Letizia and Francesca, who were both incredibly understanding and accommodating. They took the time to listen to our needs and offered thoughtful suggestions for activities, which ended up being the highlights of the trip. Thank you both again for making it such a great experience!
Leider gibt es nur 5 Sterne zu vergeben. Gern hätte ich mehr vergeben für die großartige Organisation, Flexibilität und hervorragende Zusammenarbeit mit Marica. Sie hat uns bereits zum 2. Mal betreut und unser Teamevent zu einem unvergesslichen Ereignis gemacht. Ich kann Campfire uneingeschränkt empfehlen, wenn es um die Organisation und Durchführung von Teamevents geht.
Great organized trip to Portugal. Every small issue was addressed as best as possible. Additionally, our local guide was just amazing, dealt with everything and was still able to find a few minutes for everyone to learn some more things about our location and Portugal in general.
Huge thanks to Campfire for organizing such a wonderful retreat! Everything was so well thought out, and we truly appreciated the experience. Looking forward to the next one!
