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ESSENTIALS AT A GLANCE

The Venue
A sprawling contemporary resort and villa estate on the sun-baked Costa Blanca, integrated with an expansive private parkland and labyrinthine meeting pavilions.
Industry
Enterprise software & IT service management.
Country & Region
Spain, Alicante (Costa Blanca).
Producers
Florian Plümer, Francesca Sapey, Letizia Ghirardo, Eleonora Giorgi
Character
Ambitious, highly operational, logistically complex
For years, the Campfire annual retreat followed a predictable, if beautiful, script: we went to the mountains. But by February 2026, the industrial air of Turin felt a little heavier than usual. The team had grown, the pace had accelerated, and the "Zoom fatigue" was real. We didn't just need a meeting; we needed a change of state. So, we traded the peaks for the coast, packed the core team into a fleet of vans, and headed south toward the Ligurian Sea.

Campfire Field Notes. Client Retreats

How Europe's leading IT service management company gathered 460 people from 22 nationalities on the Costa Blanca, and turned three days of relentless operational complexity into something that felt, by the final evening, like a celebration.

Matrix42 does not do anything quietly, and their retreat reflected that. The Stuttgart-headquartered company has spent years building the case that European organisations deserve European software: IT and enterprise service management tools designed from the ground up around the continent's regulatory reality, data sovereignty requirements, and local ways of working.

With offices in Germany, Finland, Poland, Spain, and Sweden, and an AI-powered platform that optimises business operations in ways clients often don't anticipate until they're already happening, Matrix42 has grown into the defining name in its category on this side of the Atlantic.

So when it came time to bring the organisation together in May 2026, the brief was never going to be modest. Four hundred and sixty people. Twenty-two nationalities. Three days on the Costa Blanca to do what no amount of enterprise software can do on its own: put people in a room, face to face, and remind them why the work matters.

We’ve always believed that for the important stuff, less is more

Our agenda was sparse by design, built on the philosophy of “giving a powerful nudge and letting it cook.”The first nudge was a Storytelling Workshop. We skipped the boardroom for a glass-walled space overlooking the waves, then split into teams with sixty minutes to script, film, and edit a one-minute video capturing the Campfire soul.

Terraces and olive groves became film sets, and the energy was electric. Distilling our mission into sixty seconds stripped away the jargon and revealed the heart of what we do. That night, the creative high spilled into a legendary Karaoke Night, where the last professional barriers dissolved in a chorus of badly sung ’90s hits.

The Setting

The Four Points Costa Blanca Resort occupies a section of the Spanish coastline unlike anywhere else in Europe. Sun-bleached and expansive, the property combines a contemporary resort and villa estate with private parkland and a sprawling network of meeting pavilions, the sort of venue that rewards orientation on arrival and punishes anyone who forgets a map. For an event of this scale, the geography was both an asset and a logistical puzzle: large enough to absorb 460 people without crowding, complex enough that movement between spaces required constant coordination. The Campfire team of four covered it on foot. Twenty-eight thousand five hundred steps a day.
The programme was built around strategic alignment. Nine workshops ran across the three days, designed to draw together teams from across Matrix42's European and international operations behind a shared direction for the year ahead. The agenda was dense by design: this was a company in motion, accelerating its AI capabilities and deepening its continental footprint, and the sessions reflected that ambition. But the event was not only a series of rooms with slides. A treasure hunt wound through the resort's theme park, pulling participants out of their conference chairs and into something that demanded different instincts: lateral thinking, collaboration across teams, movement through an unfamiliar space. In a packed schedule, it became one of the moments people talked about afterwards.
The final evening gathered everyone together, and the Campfire team worked with considerable intensity to get everything exactly right. A Costa Blanca night warm enough to make the effort feel effortless, even if the hours behind it told a different story. Matrix42 arrived in Spain as 460 individuals from 22 countries. They left as something more coherent. That, more than any single session or evening, is what three days on the Costa Blanca was always for.

View our other client portfolios

People sitting around two wooden tables with wine glasses in a room with stone walls and arched ceiling.

Campfire organized an outstanding retreat for our company in Sicily, accommodating around 200 participants. Everything was top-notch, from the shuttles to and from the airports to the food, accommodation, workspaces, and even social areas. Letizia and her team were incredibly responsive and practical whenever we had new requests or needed changes throughout the week. This was our second experience working with Campfire, and we hope it won't be our last.

Maksym
Engineering Manager @ Wetravel

Just came back from a team retreat in Sicily and what can I say, Letizia and Francesca were amazing organisers! Wish it lasted longer and looking forward to many more!

Rodrigo
Account @ Wetravel

We partnered with Campfire for our company's annual retreat. As a UK-based company, this was the first time the company went abroad for it and finding a partner that could help us sort out all of the details, spoke the local language and plan a truly memorable event was vital to its success. Over several months we worked closely with Letizia and the Campfire team to brainstorm and plan every last detail for the retreat in Italy. They were well organised, great at communication and always reachable when we had any questions. They ensured our team of over 30 were well taken care of at the venue and made sure that every request was handled in a timely manner. They helped us pull off the event beautifully and we definitely recommend them for corporate retreat planning!

Katherine Fernandez-Blance
Marketing Communications Lead @ Futureform

Great working with these guys. Letizia and Flo have helped us plan two successful retreats now, always a pleasure. Great attention to detail, brilliant venues and locations. Love the outdoor/nature themed ethos of the company, these folks get it!

Matt S
Founder Associate @ Superlinked

All activities during the week where very well planned, our guide was very nice and attentive. She took care of all the things that came along and made our company trip an excellent experience for all of us!

Andi B
Team Lead IT Operations @ Klicktipp

Francesca and Mariona made our company trip to Spain truly exceptional. From the beginning, they were always there to ensure everything ran smoothly and our needs were met – no matter how big or small. Their attention to detail, quick response and friendly approach made the planning process enjoyable. Thanks to their incredible support, the event was a huge success. We couldn’t have asked for better partners and would absolutely recommend them to anyone planning a team event!

Rachael James
Administrative Coordinator @ Push Security

We used Campfire for the first time this year, and our annual company offsite turned out to be the best one yet. I had the pleasure of working with Letizia and Francesca, who were both incredibly understanding and accommodating. They took the time to listen to our needs and offered thoughtful suggestions for activities, which ended up being the highlights of the trip. Thank you both again for making it such a great experience!

Carla Giordano
Finance @ Framer

Leider gibt es nur 5 Sterne zu vergeben. Gern hätte ich mehr vergeben für die großartige Organisation, Flexibilität und hervorragende Zusammenarbeit mit Marica. Sie hat uns bereits zum 2. Mal betreut und unser Teamevent zu einem unvergesslichen Ereignis gemacht. Ich kann Campfire uneingeschränkt empfehlen, wenn es um die Organisation und Durchführung von Teamevents geht.

Thomas Schmidt
Controller/ HR Administration @ Klicktipp

Great organized trip to Portugal. Every small issue was addressed as best as possible. Additionally, our local guide was just amazing, dealt with everything and was still able to find a few minutes for everyone to learn some more things about our location and Portugal in general.

Bene C.
Senior Software Developer @ Klicktipp

Huge thanks to Campfire for organizing such a wonderful retreat! Everything was so well thought out, and we truly appreciated the experience. Looking forward to the next one!

Jamil Hasanov
Senior Infrastructure Engineer @ Wetravel
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