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ESSENTIALS AT A GLANCE
The Venue
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Campfire Field Notes. Client Retreats
How a European coaching network turned a Piedmont village into a week-long university for entrepreneurs, and accidentally created a content archive that's still running.
Scaleup has spent years helping European founder CEOs and their leadership teams work through exactly that alignment, not by handing them a recipe, but by helping them understand their own resources well enough to write one themselves. Their clients are typically companies of 200 to 500 people, at a moment in their growth where the informal structures that got them here have started to buckle under the weight of what comes next.
The coaching is as much about the person running the company as it is about the company itself. How a founder's personality shapes their strategy. Where their energy comes from, and where it quietly leaks away.
Rather than visiting each client one by one, Scaleup decided to invite them all to the same place at the same time.
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A Village becomes a Campus
What that created, almost immediately, was the atmosphere of a university campus. Workshops ran throughout the property, covering the full breadth of the Scaling Up methodology. How to find the biggest bottleneck in a business. How to manage failure as a founder without letting it manage you. How to take care of your body when the business wants all of your attention.
Between sessions, people roamed. They sat with coaches from other workshops. They compared notes with entrepreneurs from companies they'd never heard of the week before. Running clubs went out in the mornings. Yoga classes filled whatever space was left. Meals stretched long into the evenings, with the Piedmont countryside doing what it does best: making it unreasonable to be in a hurry.
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Trust as the Foundation
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What the week left behind
Podcast episodes were recorded throughout the week. Cameras were running. The imagery and statements and candid moments captured across those five days became, in the years since, the primary visual and narrative language of Scaleup's public identity. Their website still draws from it.
So do the communications of several of the companies that attended. A single week in a Piedmont village quietly became the storytelling engine for an entire network of businesses, generating material that continued to shape how they presented themselves to the world long after everyone had gone home.
That’s no accident. It is what happens when the right people, at the right moment in their companies' lives, gather somewhere worth gathering, with enough time and enough good food to let their guard down and say something they actually mean.
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View our other client portfolios
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We hosted our AI Summit with Campfire - nearly 500 attendees - and from start to finish, the experience was outstanding. Ideas, execution, responsiveness, commitment, hands-on effort: everything was exactly how you'd hope it to be. It's such a relief to know you can rely 100% on a team that consistently finds solutions and makes the right calls in the moment.I've worked with a lot of agencies over the years, and Campfire genuinely stood out. The on-site team was warm, professional, and - what I appreciated most - proactive. They didn't just "run" the event; they lived it with us.
We recently used Campfire to host our company IRL in Berlin and honestly couldn't recommend them more highly.Leti and Mari were absolutely exceptional. From the first conversation to the final day of the event, nothing was ever too much hassle — they were organised, responsive, and genuinely went above and beyond at every turn. In all the events we've run as a company, we've never worked with organisers quite like them.The proof is in the results — this was our highest rated IRL yet. If you're looking for an events team who will make you feel like you're their only client, look no further. We'll be back.
Campfire has been worth their weight in gold. I am so grateful for everything they have done for our company retreat. From the first contact, to saying bye at the end of the stay, I know they have been there for us. They’ve been a constant, calm, companion in what could be a stressful and complicated few days.
Campfire organized an outstanding retreat for our company in Sicily, accommodating around 200 participants. Everything was top-notch, from the shuttles to and from the airports to the food, accommodation, workspaces, and even social areas. Letizia and her team were incredibly responsive and practical whenever we had new requests or needed changes throughout the week. This was our second experience working with Campfire, and we hope it won't be our last.
Just came back from a team retreat in Sicily and what can I say, Letizia and Francesca were amazing organisers! Wish it lasted longer and looking forward to many more!
We partnered with Campfire for our company's annual retreat. As a UK-based company, this was the first time the company went abroad for it and finding a partner that could help us sort out all of the details, spoke the local language and plan a truly memorable event was vital to its success. Over several months we worked closely with Letizia and the Campfire team to brainstorm and plan every last detail for the retreat in Italy. They were well organised, great at communication and always reachable when we had any questions. They ensured our team of over 30 were well taken care of at the venue and made sure that every request was handled in a timely manner. They helped us pull off the event beautifully and we definitely recommend them for corporate retreat planning!
Great working with these guys. Letizia and Flo have helped us plan two successful retreats now, always a pleasure. Great attention to detail, brilliant venues and locations. Love the outdoor/nature themed ethos of the company, these folks get it!
All activities during the week where very well planned, our guide was very nice and attentive. She took care of all the things that came along and made our company trip an excellent experience for all of us!
Francesca and Mariona made our company trip to Spain truly exceptional. From the beginning, they were always there to ensure everything ran smoothly and our needs were met – no matter how big or small. Their attention to detail, quick response and friendly approach made the planning process enjoyable. Thanks to their incredible support, the event was a huge success. We couldn’t have asked for better partners and would absolutely recommend them to anyone planning a team event!
We used Campfire for the first time this year, and our annual company offsite turned out to be the best one yet. I had the pleasure of working with Letizia and Francesca, who were both incredibly understanding and accommodating. They took the time to listen to our needs and offered thoughtful suggestions for activities, which ended up being the highlights of the trip. Thank you both again for making it such a great experience!
Leider gibt es nur 5 Sterne zu vergeben. Gern hätte ich mehr vergeben für die großartige Organisation, Flexibilität und hervorragende Zusammenarbeit mit Marica. Sie hat uns bereits zum 2. Mal betreut und unser Teamevent zu einem unvergesslichen Ereignis gemacht. Ich kann Campfire uneingeschränkt empfehlen, wenn es um die Organisation und Durchführung von Teamevents geht.
Great organized trip to Portugal. Every small issue was addressed as best as possible. Additionally, our local guide was just amazing, dealt with everything and was still able to find a few minutes for everyone to learn some more things about our location and Portugal in general.
Huge thanks to Campfire for organizing such a wonderful retreat! Everything was so well thought out, and we truly appreciated the experience. Looking forward to the next one!
