ESSENTIALS AT A GLANCE

The Venue
A striking pink brick lakeside castle, blending classic fairytale architecture with refined Scandinavian interiors.
Industry
Cybersecurity
Country & Region
Mälaren Valley, Sweden
Producers
Francesca Sapey, Sanida Mujakovic
Character
Regal yet relaxed, blending midsummer magic with deep-dive technical alignment.
For years, the Campfire annual retreat followed a predictable, if beautiful, script: we went to the mountains. But by February 2026, the industrial air of Turin felt a little heavier than usual. The team had grown, the pace had accelerated, and the "Zoom fatigue" was real. We didn't just need a meeting; we needed a change of state. So, we traded the peaks for the coast, packed the core team into a fleet of vans, and headed south toward the Ligurian Sea.

Campfire Field Notes. Client Retreats

"Watching the sun hover on the horizon at midnight with a hundred colleagues from across the globe made the scale of what we are building feel entirely real."

For a security collective operating on a global matrix across three continents, the annual gathering is less of a luxury and more of a cultural anchor. Having previously convened on an Italian island and in the warmth of a Catalan estate, Push Security faced a distinct challenge for their third iteration: scaling the intimacy of a close-knit startup into a rapidly expanding enterprise.

With fresh talent arriving from London, Austin, and Cape Town, the objective was to bypass the typical corporate icebreakers. The team required an environment where complex engineering strategies could be debated by day, and cultural alignment could happen naturally by night, ensuring the company’s distinct DNA remained intact despite its geographic dispersion.

We’ve always believed that for the important stuff, less is more

Our agenda was sparse by design, built on the philosophy of “giving a powerful nudge and letting it cook.”The first nudge was a Storytelling Workshop. We skipped the boardroom for a glass-walled space overlooking the waves, then split into teams with sixty minutes to script, film, and edit a one-minute video capturing the Campfire soul.

Terraces and olive groves became film sets, and the energy was electric. Distilling our mission into sixty seconds stripped away the jargon and revealed the heart of what we do. That night, the creative high spilled into a legendary Karaoke Night, where the last professional barriers dissolved in a chorus of badly sung ’90s hits.

A Castle Under a Perpetual Twilight

The setting chosen was an architectural poem — a lakeside estate sticking out proudly against the bright Nordic sky. Surrounded by manicured lawns that rolled gently down to the water’s edge, the property offered an immediate sense of isolation and focus. Inside, gilded mirrors and historic portraits met the clean, minimalist lines of contemporary Swedish design. The air carried the scent of pine and oncoming rain. During the final evening’s outdoor barbecue, the true protagonist became the Swedish summer itself. Celebrating Midsommar, the team sat under a sky that refused to darken, watching a crimson sunset stall at 11:00 PM. It was a surreal, luminous atmosphere that lent the entire gathering an otherworldly, timeless quality.

Hunting and regal refinement

The itinerary was designed as a fluid transition between high-stakes strategy and structured play. Rather than enforcing rigid schedules, the days breathed according to the natural rhythm of the estate.

The intellectual centrepiece was the "Push Security Hunt," an intricate, custom-designed scavenger hunt engineered by the company’s internal planners. This gamified challenge allowed veteran engineers and fresh marketing hires to collaborate, using internal tools and wit to unlock clues scattered across the historic grounds.

When the volatile Swedish elements threatened the planned outdoor lakeside activities, the programme shifted indoors without missing a beat. The traditional fika — Sweden's sacred coffee and pastry ritual — and the company awards ceremony were relocated into the grand hall of the castle. The shift felt less like a plan B and more like an intentional upgrade; the regal, historic backdrop elevated the presentations, turning an afternoon of recognition into a memorable piece of company lore.

Recap

By focusing on shared experiences rather than rigid corporate presentations, Push Security successfully integrated its latest cohort of talent. Even with weather on the cooler side for the Swedish summer, the team adapted to their environment and made the most of the situation. The lakeside manor provided more than just a backdrop; it served as the foundation for the future of the company’s global culture.
People sitting around two wooden tables with wine glasses in a room with stone walls and arched ceiling.

We hosted our AI Summit with Campfire - nearly 500 attendees - and from start to finish, the experience was outstanding. Ideas, execution, responsiveness, commitment, hands-on effort: everything was exactly how you'd hope it to be. It's such a relief to know you can rely 100% on a team that consistently finds solutions and makes the right calls in the moment.I've worked with a lot of agencies over the years, and Campfire genuinely stood out. The on-site team was warm, professional, and - what I appreciated most - proactive. They didn't just "run" the event; they lived it with us.

Marcel Hanuschek
Commercial Marketing Manager @ Matrix42

We recently used Campfire to host our company IRL in Berlin and honestly couldn't recommend them more highly.Leti and Mari were absolutely exceptional. From the first conversation to the final day of the event, nothing was ever too much hassle — they were organised, responsive, and genuinely went above and beyond at every turn. In all the events we've run as a company, we've never worked with organisers quite like them.The proof is in the results — this was our highest rated IRL yet. If you're looking for an events team who will make you feel like you're their only client, look no further. We'll be back.

Becky Black
Senior Executive Assistant @ n8n

Campfire has been worth their weight in gold. I am so grateful for everything they have done for our company retreat. From the first contact, to saying bye at the end of the stay, I know they have been there for us. They’ve been a constant, calm, companion in what could be a stressful and complicated few days.

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Molly
Operations Assistant @ Fight or Flight

Campfire organized an outstanding retreat for our company in Sicily, accommodating around 200 participants. Everything was top-notch, from the shuttles to and from the airports to the food, accommodation, workspaces, and even social areas. Letizia and her team were incredibly responsive and practical whenever we had new requests or needed changes throughout the week. This was our second experience working with Campfire, and we hope it won't be our last.

Maksym
Engineering Manager @ Wetravel

Just came back from a team retreat in Sicily and what can I say, Letizia and Francesca were amazing organisers! Wish it lasted longer and looking forward to many more!

Rodrigo
Account @ Wetravel

We partnered with Campfire for our company's annual retreat. As a UK-based company, this was the first time the company went abroad for it and finding a partner that could help us sort out all of the details, spoke the local language and plan a truly memorable event was vital to its success. Over several months we worked closely with Letizia and the Campfire team to brainstorm and plan every last detail for the retreat in Italy. They were well organised, great at communication and always reachable when we had any questions. They ensured our team of over 30 were well taken care of at the venue and made sure that every request was handled in a timely manner. They helped us pull off the event beautifully and we definitely recommend them for corporate retreat planning!

Katherine Fernandez-Blance
Marketing Communications Lead @ Futureform

Great working with these guys. Letizia and Flo have helped us plan two successful retreats now, always a pleasure. Great attention to detail, brilliant venues and locations. Love the outdoor/nature themed ethos of the company, these folks get it!

Matt S
Founder Associate @ Superlinked

All activities during the week where very well planned, our guide was very nice and attentive. She took care of all the things that came along and made our company trip an excellent experience for all of us!

Andi B
Team Lead IT Operations @ Klicktipp

Francesca and Mariona made our company trip to Spain truly exceptional. From the beginning, they were always there to ensure everything ran smoothly and our needs were met – no matter how big or small. Their attention to detail, quick response and friendly approach made the planning process enjoyable. Thanks to their incredible support, the event was a huge success. We couldn’t have asked for better partners and would absolutely recommend them to anyone planning a team event!

Rachael James
Administrative Coordinator @ Push Security

We used Campfire for the first time this year, and our annual company offsite turned out to be the best one yet. I had the pleasure of working with Letizia and Francesca, who were both incredibly understanding and accommodating. They took the time to listen to our needs and offered thoughtful suggestions for activities, which ended up being the highlights of the trip. Thank you both again for making it such a great experience!

Carla Giordano
Finance @ Framer

Leider gibt es nur 5 Sterne zu vergeben. Gern hätte ich mehr vergeben für die großartige Organisation, Flexibilität und hervorragende Zusammenarbeit mit Marica. Sie hat uns bereits zum 2. Mal betreut und unser Teamevent zu einem unvergesslichen Ereignis gemacht. Ich kann Campfire uneingeschränkt empfehlen, wenn es um die Organisation und Durchführung von Teamevents geht.

Thomas Schmidt
Controller/ HR Administration @ Klicktipp

Great organized trip to Portugal. Every small issue was addressed as best as possible. Additionally, our local guide was just amazing, dealt with everything and was still able to find a few minutes for everyone to learn some more things about our location and Portugal in general.

Bene C.
Senior Software Developer @ Klicktipp

Huge thanks to Campfire for organizing such a wonderful retreat! Everything was so well thought out, and we truly appreciated the experience. Looking forward to the next one!

Jamil Hasanov
Senior Infrastructure Engineer @ Wetravel