ESSENTIALS AT A GLANCE

The Venue
A historic village estate in San Sebastiano da Po, Piedmont, its Renaissance courtyards and garden terraces repurposed as technology exposition halls, performance stages, and a backdrop for one of the most visually ambitious sales events the region has seen.
Industry
Enterprise technology
Country & Region
Piedmont, Italy
Producers
Johannes Hoyos, Elisa Zecchin, Francesca Sapey, Letizia Ghirardo
Character
Grand in scale, theatrical in concept, and logistically formidable.
For years, the Campfire annual retreat followed a predictable, if beautiful, script: we went to the mountains. But by February 2026, the industrial air of Turin felt a little heavier than usual. The team had grown, the pace had accelerated, and the "Zoom fatigue" was real. We didn't just need a meeting; we needed a change of state. So, we traded the peaks for the coast, packed the core team into a fleet of vans, and headed south toward the Ligurian Sea.

Campfire Field Notes. Client Retreats

How Dell Technologies brought over two hundred of Europe's top consumer tech salespeople to a Renaissance village in Piedmont, filled it with servers, string quartets, and a DeLorean, and made a case that the future looks better with some history behind it.

Dell Technologies needs no introduction. The company has been selling computing infrastructure to the world for four decades, and its European sales network, spanning resellers and distribution partners across Northern, Eastern, and Central Europe, is one of the largest and most experienced in the industry.

These are not people who are easily impressed. They have been in boardrooms from Helsinki to Tel Aviv pitching servers and storage solutions long enough to have seen every corporate event format there is.

Which made what happened in Piedmont in May 2024 all the more striking.

We’ve always believed that for the important stuff, less is more

Our agenda was sparse by design, built on the philosophy of “giving a powerful nudge and letting it cook.”The first nudge was a Storytelling Workshop. We skipped the boardroom for a glass-walled space overlooking the waves, then split into teams with sixty minutes to script, film, and edit a one-minute video capturing the Campfire soul.

Terraces and olive groves became film sets, and the energy was electric. Distilling our mission into sixty seconds stripped away the jargon and revealed the heart of what we do. That night, the creative high spilled into a legendary Karaoke Night, where the last professional barriers dissolved in a chorus of badly sung ’90s hits.

The Concept

The event was called Terra Oltre, and its creative premise was straightforward in ambition if not in execution: the collision of past and future. A Renaissance village in the Piedmont countryside as the setting for a technology exposition. Ancient stone courtyards housing Dell's latest server infrastructure. A DeLorean parked on the grounds, the same model that carried Marty McFly across time in the film, now sitting in a sixteenth-century courtyard next to a rack of enterprise servers.

The theme ran through everything. Workshop rooms became exposition halls, lit and dressed to showcase the full breadth of Dell's product range.  Art installations punctuated the property. Performers in elaborate costumes moved through the space on three-metre stilts. A string quartet performed both in the open garden and in the central courtyard, the second time in costumes that incorporated lighting elements responding to the music, a detail that landed differently in a venue built centuries before electricity existed.

The event was conceived in collaboration between Dell's internal team, a Swedish experience design agency, and Campfire, who were responsible for realising the full production on the ground.

The Recognition

Terra Oltre was nominated for the Golden Wheel, the Gyllene Hjulet, awarded by SES, the Swedish event industry's highest recognition. For an event produced across three creative partners, two countries, and a Piedmont village that had never seen anything quite like it, the nomination was a fair reflection of what the week had actually been.

The guests, for their part, went home with a different picture of what a corporate sales event could look like. For a group that had seen everything, that was the point.
People sitting around two wooden tables with wine glasses in a room with stone walls and arched ceiling.

We hosted our AI Summit with Campfire - nearly 500 attendees - and from start to finish, the experience was outstanding. Ideas, execution, responsiveness, commitment, hands-on effort: everything was exactly how you'd hope it to be. It's such a relief to know you can rely 100% on a team that consistently finds solutions and makes the right calls in the moment.I've worked with a lot of agencies over the years, and Campfire genuinely stood out. The on-site team was warm, professional, and - what I appreciated most - proactive. They didn't just "run" the event; they lived it with us.

Marcel Hanuschek
Commercial Marketing Manager @ Matrix42

We recently used Campfire to host our company IRL in Berlin and honestly couldn't recommend them more highly.Leti and Mari were absolutely exceptional. From the first conversation to the final day of the event, nothing was ever too much hassle — they were organised, responsive, and genuinely went above and beyond at every turn. In all the events we've run as a company, we've never worked with organisers quite like them.The proof is in the results — this was our highest rated IRL yet. If you're looking for an events team who will make you feel like you're their only client, look no further. We'll be back.

Becky Black
Senior Executive Assistant @ n8n

Campfire has been worth their weight in gold. I am so grateful for everything they have done for our company retreat. From the first contact, to saying bye at the end of the stay, I know they have been there for us. They’ve been a constant, calm, companion in what could be a stressful and complicated few days.

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Molly
Operations Assistant @ Fight or Flight

Campfire organized an outstanding retreat for our company in Sicily, accommodating around 200 participants. Everything was top-notch, from the shuttles to and from the airports to the food, accommodation, workspaces, and even social areas. Letizia and her team were incredibly responsive and practical whenever we had new requests or needed changes throughout the week. This was our second experience working with Campfire, and we hope it won't be our last.

Maksym
Engineering Manager @ Wetravel

Just came back from a team retreat in Sicily and what can I say, Letizia and Francesca were amazing organisers! Wish it lasted longer and looking forward to many more!

Rodrigo
Account @ Wetravel

We partnered with Campfire for our company's annual retreat. As a UK-based company, this was the first time the company went abroad for it and finding a partner that could help us sort out all of the details, spoke the local language and plan a truly memorable event was vital to its success. Over several months we worked closely with Letizia and the Campfire team to brainstorm and plan every last detail for the retreat in Italy. They were well organised, great at communication and always reachable when we had any questions. They ensured our team of over 30 were well taken care of at the venue and made sure that every request was handled in a timely manner. They helped us pull off the event beautifully and we definitely recommend them for corporate retreat planning!

Katherine Fernandez-Blance
Marketing Communications Lead @ Futureform

Great working with these guys. Letizia and Flo have helped us plan two successful retreats now, always a pleasure. Great attention to detail, brilliant venues and locations. Love the outdoor/nature themed ethos of the company, these folks get it!

Matt S
Founder Associate @ Superlinked

All activities during the week where very well planned, our guide was very nice and attentive. She took care of all the things that came along and made our company trip an excellent experience for all of us!

Andi B
Team Lead IT Operations @ Klicktipp

Francesca and Mariona made our company trip to Spain truly exceptional. From the beginning, they were always there to ensure everything ran smoothly and our needs were met – no matter how big or small. Their attention to detail, quick response and friendly approach made the planning process enjoyable. Thanks to their incredible support, the event was a huge success. We couldn’t have asked for better partners and would absolutely recommend them to anyone planning a team event!

Rachael James
Administrative Coordinator @ Push Security

We used Campfire for the first time this year, and our annual company offsite turned out to be the best one yet. I had the pleasure of working with Letizia and Francesca, who were both incredibly understanding and accommodating. They took the time to listen to our needs and offered thoughtful suggestions for activities, which ended up being the highlights of the trip. Thank you both again for making it such a great experience!

Carla Giordano
Finance @ Framer

Leider gibt es nur 5 Sterne zu vergeben. Gern hätte ich mehr vergeben für die großartige Organisation, Flexibilität und hervorragende Zusammenarbeit mit Marica. Sie hat uns bereits zum 2. Mal betreut und unser Teamevent zu einem unvergesslichen Ereignis gemacht. Ich kann Campfire uneingeschränkt empfehlen, wenn es um die Organisation und Durchführung von Teamevents geht.

Thomas Schmidt
Controller/ HR Administration @ Klicktipp

Great organized trip to Portugal. Every small issue was addressed as best as possible. Additionally, our local guide was just amazing, dealt with everything and was still able to find a few minutes for everyone to learn some more things about our location and Portugal in general.

Bene C.
Senior Software Developer @ Klicktipp

Huge thanks to Campfire for organizing such a wonderful retreat! Everything was so well thought out, and we truly appreciated the experience. Looking forward to the next one!

Jamil Hasanov
Senior Infrastructure Engineer @ Wetravel